{"id":289,"date":"2025-03-14T17:13:05","date_gmt":"2025-03-14T16:13:05","guid":{"rendered":"https:\/\/product.orabelart.com\/?post_type=avada_portfolio&#038;p=289"},"modified":"2025-03-18T10:31:03","modified_gmt":"2025-03-18T09:31:03","slug":"talksyn","status":"publish","type":"avada_portfolio","link":"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/talksyn\/","title":{"rendered":"TalkSyn"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:32px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));\"><img decoding=\"async\" width=\"1920\" height=\"1080\" title=\"podcast-intro\" src=\"http:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-intro.jpg\" alt class=\"img-responsive wp-image-302\" srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-intro-200x113.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-intro-400x225.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-intro-600x338.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-intro-800x450.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-intro-1200x675.jpg 1200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-intro.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:-24px;\"><h2 style=\"text-align: center; color: #34454f;\">TalkSyn<\/h2>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-margin-top:48px;\"><h3 style=\"color: #34454f;\">Origine du projet<\/h3>\n<\/div><div class=\"fusion-text fusion-text-3\"><p data-pm-slice=\"1 1 &#091;&#093;\">L\u2019id\u00e9e de Talksyn est n\u00e9e d\u2019un constat simple : le podcast est un format en pleine expansion, mais il reste une exp\u00e9rience solitaire et passive. Contrairement \u00e0 la vid\u00e9o ou aux r\u00e9seaux sociaux, il manque d\u2019outils interactifs pour engager les auditeurs et renforcer les liens avec les cr\u00e9ateurs. Pourtant, le podcast est un m\u00e9dia conversationnel engageant qui a un fort potentiel publicitaire.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:32px;--awb-margin-bottom:32px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(52,69,79,0.17);box-shadow: 3px 3px 7px rgba(52,69,79,0.17);\"><img decoding=\"async\" width=\"1024\" height=\"576\" title=\"podcast-chiffres\" src=\"http:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-chiffres-1024x576.jpg\" alt class=\"img-responsive wp-image-300\" srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-chiffres-200x113.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-chiffres-400x225.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-chiffres-600x338.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-chiffres-800x450.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-chiffres-1200x675.jpg 1200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/podcast-chiffres.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-margin-top:48px;\"><h3 style=\"color: #34454f;\">Probl\u00e8mes identifi\u00e9s<\/h3>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color7);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"--awb-circlecolor:var(--awb-color8);\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-exclamation fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p data-pm-slice=\"1 1 &#091;\">Les auditeurs d\u00e9couvrent difficilement de nouveaux podcasts et ne peuvent pas interagir directement avec les \u00e9pisodes ou les cr\u00e9ateurs.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"--awb-circlecolor:var(--awb-color8);\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-exclamation fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p data-pm-slice=\"1 1 &#091;\">Les cr\u00e9ateurs peinent \u00e0 construire et animer une communaut\u00e9 engag\u00e9e autour de leur contenu.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"--awb-circlecolor:var(--awb-color8);\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-exclamation fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p data-pm-slice=\"1 1 &#091;\">Les plateformes actuelles (Spotify, Apple Podcasts) se concentrent sur l\u2019\u00e9coute, mais n\u2019offrent pas d\u2019exp\u00e9rience communautaire.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\" style=\"--awb-margin-top:48px;\"><h3 style=\"color: #34454f;\">Formulation de la vision produit<\/h3>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:32px;--awb-margin-bottom:32px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-3 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));\"><img decoding=\"async\" width=\"2560\" height=\"1440\" title=\"vision-produit-talksyn\" src=\"http:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/vision-produit-talksyn-scaled.jpg\" alt class=\"img-responsive wp-image-308\" srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/vision-produit-talksyn-200x113.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/vision-produit-talksyn-400x225.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/vision-produit-talksyn-600x338.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/vision-produit-talksyn-800x450.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/vision-produit-talksyn-1200x675.jpg 1200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/vision-produit-talksyn-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-margin-top:24px;\"><p>Comment s&rsquo;assurer que <em>TalkSyn<\/em> procure de la valeur aux auditeurs et aux cr\u00e9ateurs de podcast ? Gr\u00e2ce \u00e0 une <strong>analyse concurrentielle<\/strong> et \u00e0 un <strong>canevas de proposition de valeur<\/strong>, la vision produit de <em>TalkSyn<\/em> a pu \u00eatre formul\u00e9e. Nous avons d\u00e9sormais une id\u00e9e claire du p\u00e9rim\u00e8tre fonctionnel de notre produit, de ses cibles et de la fa\u00e7on dont il va leur procurer de la valeur.<\/p>\n<p><b>VALEURS &amp; KPI<\/b><\/p>\n<p><strong><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Faciliter la d\u00e9couverte de podcasts pertinents aux auditeurs\u00a0<\/span><\/strong><\/p>\n<ul>\n<li>Taux de reformulation de la recherche<\/li>\n<li>Taux d&rsquo;\u00e9coute apr\u00e8s recommandation<\/li>\n<li>CTR sur les r\u00e9sultats de la recherche<\/li>\n<\/ul>\n<p><strong>Renforcer l&rsquo;engagement des auditeurs<\/strong><\/p>\n<ul>\n<li>Temps pass\u00e9 sur l&rsquo;application<\/li>\n<li>Taux d&rsquo;interactions<\/li>\n<li>Nombre de posts par mois<\/li>\n<\/ul>\n<p><strong>Solidifier le lien entre cr\u00e9ateurs et auditeurs<\/strong><\/p>\n<ul>\n<li>Taux de r\u00e9ponse aux sondages des cr\u00e9ateurs<\/li>\n<li>Nombre de participations aux lives<\/li>\n<\/ul>\n<p><strong>Augmenter les revenus des cr\u00e9ateurs<\/strong><\/p>\n<ul>\n<li>Nombre de sponsorisations<\/li>\n<li>Taux d&rsquo;\u00e9coutes<\/li>\n<li>Nombre de tips<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-margin-top:48px;\"><h3 style=\"color: #34454f;\">Le business case<\/h3>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:32px;--awb-margin-bottom:32px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-4 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));\"><img decoding=\"async\" width=\"1920\" height=\"1077\" title=\"okr-annee-1\" src=\"http:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/okr-annee-1.jpg\" alt class=\"img-responsive wp-image-315\" srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/okr-annee-1-200x112.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/okr-annee-1-400x224.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/okr-annee-1-600x337.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/okr-annee-1-800x449.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/okr-annee-1-1200x673.jpg 1200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/okr-annee-1.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Maintenant est-ce que cette vision est viable d\u2019un point de vue business ? Le <strong>business case<\/strong> de TalkSyn repose sur plusieurs axes.<\/span><\/p>\n<ul>\n<li>Investissement dans <strong>l&rsquo;acquisition d&rsquo;un catalogue de podcasts de base<\/strong> chez des biblioth\u00e8ques audio qui puisse \u00eatre assez riche pour attirer de premiers auditeurs.<\/li>\n<li><strong>Convaincre les cr\u00e9ateurs d&rsquo;adopter la plateforme<\/strong> avec des avantages \u00e9conomiques la premi\u00e8re ann\u00e9e ou des deals chez des outils partenaires comme Ausha.<\/li>\n<li><strong>La prospection commerciale aupr\u00e8s d&rsquo;entreprises et de marques<\/strong> qui voudraient utiliser TalkSyn comme plateforme publicitaire.<\/li>\n<li><strong>L&rsquo;int\u00e9gration dans des objets connect\u00e9s<\/strong> (auto-radios, domotique).<\/li>\n<li><strong>L&rsquo;indexation automatique chez des r\u00e9pertoires<\/strong> comme Buzzsprout ou Podbean.<\/li>\n<\/ul>\n<p>L&rsquo;\u00e9laboration du business case a permis de dessiner les contours d&rsquo;un <strong>mod\u00e8le \u00e9conomique<\/strong> potentiellement viable. Cette recherche a \u00e9t\u00e9 compl\u00e9t\u00e9e par <strong>trois objectifs business pour l&rsquo;ann\u00e9e 1<\/strong>, par une <strong>\u00e9tude de faisabilit\u00e9<\/strong> et par un <strong>plan de rentabilit\u00e9 d\u00e9taill\u00e9 sur 3 ans<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-margin-top:48px;\"><h3 style=\"color: #34454f;\">Le chemin pour y parvenir<\/h3>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:32px;--awb-margin-bottom:32px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-5 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));box-shadow: 3px 3px 7px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%));\"><img decoding=\"async\" width=\"1920\" height=\"1077\" title=\"roadmap-sur-3-ans\" src=\"http:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/roadmap-sur-3-ans.jpg\" alt class=\"img-responsive wp-image-318\" srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/roadmap-sur-3-ans-200x112.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/roadmap-sur-3-ans-400x224.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/roadmap-sur-3-ans-600x337.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/roadmap-sur-3-ans-800x449.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/roadmap-sur-3-ans-1200x673.jpg 1200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/roadmap-sur-3-ans.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\"><p>Une <strong>roadmap<\/strong> a ensuite \u00e9t\u00e9 \u00e9labor\u00e9e sur 3 mois, 3 trimestres et 3 ans afin d&rsquo;organiser par ordre de priorit\u00e9 les zones d&rsquo;effort sur lesquelles nous allons travailler, au regard de l&rsquo;atteinte de nos OKR mais aussi de la valeur qu&rsquo;apporte notre produit aux utilisateurs.<\/p>\n<p>La vision sur 3 ans est assez simple : <strong>tester notre id\u00e9e<\/strong> sur le march\u00e9 la premi\u00e8re ann\u00e9e, <strong>consolider notre communaut\u00e9<\/strong> dans l&rsquo;espoir de valider le <em>product market fit<\/em> la deuxi\u00e8me ann\u00e9e et investir pour <strong>d\u00e9velopper un algorithme d&rsquo;intelligence artificielle souverain<\/strong> la troisi\u00e8me ann\u00e9e.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:80px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:64px;margin-bottom:32px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h3 style=\"text-align: center;\">Plus d&rsquo;\u00e9tudes de cas<\/h3><\/h1><\/div><div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-3\" style=\"--awb-column-spacing:32px;--awb-dots-align:center;--awb-columns:3;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-row-spacing:32px;\"><ul class=\"fusion-grid fusion-grid-3 fusion-flex-align-items-center fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom:40px;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color3);--awb-bg-blend:overlay;--awb-bg-size:cover;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 1;--awb-object-position:49% 53%;--awb-margin-bottom:40px;--awb-caption-title-color:var(--awb-color1);--awb-caption-text-color:var(--awb-color1);--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color5);--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/curlbox\/\" target=\"_self\" aria-label=\"featured-curlbox-image-3\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-curlbox-image-3.jpg\" class=\"img-responsive wp-image-294 img-with-aspect-ratio\" alt srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-curlbox-image-3-200x200.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-curlbox-image-3-400x400.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-curlbox-image-3-600x600.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-curlbox-image-3-800x800.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-curlbox-image-3.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 1080px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-right:40px;--awb-margin-bottom:10px;--awb-margin-left:30px;--awb-margin-right-small:30px;--awb-margin-left-small:30px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.12;\"><a href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/curlbox\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">CurlBox<\/a><\/h5><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:2;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:0px;\"><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:var(--awb-color5);--button_border_color:var(--awb-color5);--button_accent_hover_color:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 20%));--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_padding-top:13px;--button_padding-right:29px;--button_padding-bottom:0px;--button_padding-left:30px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/curlbox\/\"><span class=\"fusion-button-text\">\ud83d\udccc Lire l'\u00e9tude<\/span><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom:40px;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color3);--awb-bg-blend:overlay;--awb-bg-size:cover;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 1;--awb-object-position:49% 53%;--awb-margin-bottom:40px;--awb-caption-title-color:var(--awb-color1);--awb-caption-text-color:var(--awb-color1);--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color5);--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/groupomania\/\" target=\"_self\" aria-label=\"featured-image\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image.jpg\" class=\"img-responsive wp-image-272 img-with-aspect-ratio\" alt srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-200x200.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-400x400.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-600x600.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-800x800.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 1080px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-right:40px;--awb-margin-bottom:10px;--awb-margin-left:30px;--awb-margin-right-small:30px;--awb-margin-left-small:30px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.12;\"><a href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/groupomania\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">Groupomania<\/a><\/h5><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:2;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:0px;\"><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span \" style=\"--button_accent_color:var(--awb-color5);--button_border_color:var(--awb-color5);--button_accent_hover_color:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 20%));--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_padding-top:13px;--button_padding-right:29px;--button_padding-bottom:0px;--button_padding-left:30px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/groupomania\/\"><span class=\"fusion-button-text\">\ud83d\udccc Lire l'\u00e9tude<\/span><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom:40px;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color3);--awb-bg-blend:overlay;--awb-bg-size:cover;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 1;--awb-object-position:49% 53%;--awb-margin-bottom:40px;--awb-caption-title-color:var(--awb-color1);--awb-caption-text-color:var(--awb-color1);--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color5);--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/talksyn\/\" target=\"_self\" aria-label=\"featured-image-talksyn-2\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-talksyn-2.jpg\" class=\"img-responsive wp-image-296 img-with-aspect-ratio\" alt srcset=\"https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-talksyn-2-200x200.jpg 200w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-talksyn-2-400x400.jpg 400w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-talksyn-2-600x600.jpg 600w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-talksyn-2-800x800.jpg 800w, https:\/\/product.orabelart.com\/wp-content\/uploads\/2025\/03\/featured-image-talksyn-2.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 1080px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-right:40px;--awb-margin-bottom:10px;--awb-margin-left:30px;--awb-margin-right-small:30px;--awb-margin-left-small:30px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.12;\"><a href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/talksyn\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">TalkSyn<\/a><\/h5><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:2;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:0px;\"><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span \" style=\"--button_accent_color:var(--awb-color5);--button_border_color:var(--awb-color5);--button_accent_hover_color:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 20%));--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_padding-top:13px;--button_padding-right:29px;--button_padding-bottom:0px;--button_padding-left:30px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" href=\"https:\/\/product.orabelart.com\/index.php\/portfolio-items\/talksyn\/\"><span class=\"fusion-button-text\">\ud83d\udccc Lire l'\u00e9tude<\/span><\/a><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":296,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[34,26],"portfolio_tags":[],"class_list":["post-289","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_skills-business-case","portfolio_skills-strategie-produit"],"_links":{"self":[{"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/avada_portfolio\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":19,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/avada_portfolio\/289\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/avada_portfolio\/289\/revisions\/338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/media\/296"}],"wp:attachment":[{"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=289"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/portfolio_skills?post=289"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/product.orabelart.com\/index.php\/wp-json\/wp\/v2\/portfolio_tags?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}